You create the gift packages. Distributors sell them through their own Goody-style websites. Their clients use the GXP Builder to spin up a branded portal, and the clients' employees and contacts redeem gifts there. Every order flows back up the chain to you for fulfillment.
1 — The three levels
LEVEL 1Design in Phase 3
Supplier HQ (you)
You own the products. You compose them into tiered gift packages and fulfill every order in the chain.
Package Composer — bundle SKUs into tiers
Master Catalog — publish to distributors
Distributor Management & wholesale pricing
Fulfillment Queue — kit, ship, track
Used by: your ops, merchandising & account teams
LEVEL 2Design next — Phase 2
Distributor Site
Each distributor runs a Goody-style website on your catalog: they market to companies, sign clients, and hand each client the GXP Builder.
Public marketing site — packages, pricing, demo
Client dashboard — programs, orders, revenue
“Create portal for client” — provisions the Builder
Curated catalog — picks & margins on your packages
Used by: distributor sales & account managers
LEVEL 3Built — demo live
Client Portal via GXP Builder
The distributor's client (e.g. Wilson Lewis) runs the 8-step Builder to launch a branded portal; their people redeem gifts on it.
GXP Builder — brand → style → program → launch
Invitation email — merge-tag personalization
Recipient portal — pick gift, no prices shown
Personalize → shipping → confirmation
Used by: client program admins + their employees & contacts
Already in this project:GXP Platform Builder (v1 + Clean)Wilson Lewis recipient portal (“Distributer”)Invitation email designer
2 — How one gift travels the chain
The proper order of operations, end to end — using Wilson Lewis as the example client.
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3 — Design & build roadmap
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4 — Decisions to lock before Phase 2
Each of these changes what we design for the distributor layer — worth settling early.
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Suggested next step: answer the six decisions above, then we design Phase 2 — the distributor's client dashboard first (it's the hub that connects everything), followed by their public site.